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Iain Baxter& |
| project: Art in America |
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Art in America, May-June, 1969 |
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The
cover of the May 1969 issue represents a stance-taking
in the field of art and, more generally, one stage
in Baxter's ongoing communication strategy, which
consistently guaranteed a large number of articles
in the press and other media coverage of his activities,
according to a significant, twofold advertising
logic. On one level, there is the promotional aspect,
bereft of the false modesty with regard to commercial
logic that organization in the form of a company
demands; but there is also the fact that the media
are a space in which the activities and the work
itself exist-i.e., they are an extension, a field
even, of the work, not only a space for commentary.
So the cover of Art in America is, naturally,
a means of acknowledging Baxter's artistic reputation,
but it is also a medium in itself. This image on
the cover attempts to illustrate the central theme
of that issue of the magazine-the notion of "impossible
art," which would encompass all forms of practice
exempt from fetishization and even from any stable
form of material production, since the ACTs, when
it comes to writings, belong to that space.
Excerpt from Christophe Domino, "Some Things about
N.E. Thing Co. En quelques remarques et cinq pièces
des années 1966-1969 ou Portrait de Iain Baxter
en artiste brut du conceptuel," Trouble,
No. 3, Summer 2003 |
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